Guide · 2026 prices
How much does
an e-commerce
site cost?
A WooCommerce online shop with catalogue, cart and online payments starts at around €4,000. The final price depends on the number of products, variants, shipping and, above all, integrations with your management software.
In short
How much does an e-commerce site cost? From around €4,000 for a complete online shop.
That is the base for an online shop on WordPress and WooCommerce: design adapted to your brand, catalogue with categories and filters, cart, card and PayPal payments, shipping, automatic emails, privacy, cookies and terms of sale.
From there the cost grows with the number of products to load, variants (sizes, colours, dimensions), separate price lists for consumers and businesses, languages and foreign markets, and links with management software, warehouse and couriers.
How much an e-commerce site costs therefore depends mostly on catalogue and integrations: before quoting, we look together at products, price lists and the systems you already use.
Remember that an online shop does not end at launch: selling takes catalogue management, campaigns and measuring results.
What it depends on
How much does an e-commerce site cost:
what affects the price.
01
Catalogue and variants
Ten simple products or a thousand items with sizes, colours and technical sheets are two different jobs, both in structure and in data loading.
02
B2C, B2B or both
A shop for businesses needs reserved price lists, customer discounts, minimum orders and deferred payments: features that have to be designed.
03
Integration with management software
Syncing products, stock, orders and customers with your management system avoids double work, but needs analysis and testing. It is the most variable item.
04
Shipping and payments
Rates by zone or weight, click and collect, connected couriers, instalment payments: each choice adds configuration.
05
Languages and foreign markets
Selling abroad means translations, currencies, taxes and international shipping, plus SEO in several languages.
06
Photos and product sheets
Product photography and product copy sell. If we produce them they are in the quote; otherwise we load them from your materials.
What is included
How much does an e-commerce site built by us cost? The price covers a shop that is ready to sell.
Analysis, design, responsive development, setup of payments, shipping and taxes, transactional emails, basic SEO, product structured data, privacy, cookies and terms of sale, training to manage orders and catalogue.
We use WooCommerce: it is open source, takes no commission on sales and stays yours. See our projects on Websites, E-commerce & Apps.
After launch
An online shop has running costs to plan for.
Hosting suited to the traffic, domain and certificate, payment provider fees, any paid extensions and maintenance: updates, backups and security matter even more when orders and customer data go through the website.
Growing sales then takes campaigns, content and data analysis: we can handle them or support your team.
Funding
Many digitalisation grants in Italy also cover e-commerce.
Regional and chamber of commerce vouchers, export measures and digital transition funds often cover part of the cost of an online shop. See how we work on Grants and incentives.
Free website check
Already have
a website?
We check up to 10 pages of your website: visibility on Google and in AI tools, accessibility, speed, privacy and cookies. We tell you what to keep and what to redo before we talk about costs.
Frequently asked questions
E-commerce costs:
common questions.
Can’t find your question? Write to us.
How much does it cost to open an online shop?
A WooCommerce shop with catalogue, cart, payments and shipping starts at around €4,000. The price grows with products, variants, languages and integrations.
WooCommerce or Shopify?
Shopify has a monthly fee and commissions, but starts quickly. WooCommerce has no fees or sales commissions, is more customisable and stays yours. We advise based on catalogue, integrations and budget.
Can the online shop be linked to our management software?
Yes: we sync products, prices, stock and orders with the main management systems. The cost depends on the system and the data to exchange.
How much does it cost to run an online shop?
Besides hosting, domain and maintenance, there are payment fees and the time spent on catalogue, orders and promotion. We list them in the quote.
Do you build B2B e-commerce?
Yes: reserved price lists, customer discounts, quick ordering and a customer area for companies and dealers.
Other guides
Let’s talk
How much would
your shop cost?
Tell us what you sell and to whom: we reply with a clear quote, item by item.