Brembo Racing
For 14 years we have worked alongside Brembo’s racing department in Formula 1, MotoGP and Superbike, turning each circuit’s braking data into infographics for the media, the race press kit and the brand’s Media Library.
The context
Every race weekend, journalists around the world want to know how hard the brakes are working. Brembo’s circuit identity cards tell them at a glance, corner by corner.
For Brembo’s racing department we create the circuit identity cards for Formula 1, MotoGP and Superbike. We start from the engineers’ data — the toughest braking points, decelerations, braking times and power — and turn it into infographics that make every corner readable, in the brand’s visual language. We produce them in Italian and English for every round of the season: they go into the race press kit Brembo sends to the media and populate the Media Library on the website, where we also handle the asset uploads.
The challenge
The knots to untie.
- 01
A card for every race
Three championships, more than fifty rounds a season: every card must be ready and checked before the race weekend.
- 02
Complex technical data
Speeds, braking distances, decelerations and power corner by corner: numbers to turn into a visual you can read at a glance.
- 03
International audience
The cards reach newsrooms worldwide, in Italian and English, and must be clear even to someone flicking through them in a few seconds.
- 04
One identity for three championships
Different circuits, categories and data, but a single image: every card must be recognisable as Brembo before you even read it.
Tailored solutions
What we developed.
- 01
Circuit identity cards
A drawn track map with the braking points highlighted, indicators of the load on the braking system and corner-by-corner data tables.
- 02
Braking infographics
A system of icons, scales and colours that turns the engineers’ numbers into visual hierarchies: the figure that matters is seen first.
- 03
A graphic layout for each championship
Dedicated layouts for Formula 1, MotoGP and Superbike: they showcase the circuit and give the technical data maximum prominence, within the Brembo identity.
- 04
Editions in two languages
Italian and English, laid out and checked for every round, ready for print and online.
- 05
Content for the race press kit
The cards go into the press kit Brembo sends to the media before every weekend, with formats and timings aligned to the racing department’s calendar.
- 06
The brand’s Media Library
We upload the assets directly to the Media Library section of the Brembo website, ready to browse and download.
Results
- 14years alongside Brembo’s racing department
- 3world championships followed race by race: Formula 1, MotoGP and Superbike
- 700+circuit identity cards produced, each in Italian and English
Let’s talk
The next one
could be yours.
Tell us about your project: we’ll show you how we would approach it, with clear timescales and costs.